Supports correct behaviour of people from groups that might otherwise be involved in trespass.
Can be applied in an area where trespass within a particular group has been a problem.
By whom? - Operational staff from Network Rail or TOCs / FOCs, working in conjunction with BTP.
Applicability / suitability for trespass types
Where there have been trespass related problems (e.g. track access, graffiti or damage to part of the railway infrastructure) and there are groups in the local population that can be targeted for prevention, with the aim to encourage better behaviour, rather discourage unacceptable behaviours.
Trespasser type = Children, young people, commuters, adults.
Trespass events = Convenience, fare evasion, graffiti, recreation.
Observed behaviours = Crossing tracks, exiting platform end, evidence of graffiti, jumping onto track.
Potential Motivations = Shorten distance, personal financial gain, artistic expression, recognition, rebellion, territorially, risk / thrill seeking, exploration.
The effectiveness of rewarding behaviour is strong in some very specific contexts (e.g. rewarding school children for using safer routes), but may be difficult in others.
May be some early uptake of the rewards and potential for some change in behaviour, though this may take some time to emerge and be evident.
Will need to monitor to determine whether desirable behaviours are maintained after any rewards are withdrawn.
Factors influencing effectiveness
The effectiveness is dependent on monitoring behaviour, knowing who to reward and creating rewards that are desirable to the target group.
There are opportunities to design the rewards so that they link to the likely motivation for the trespass (e.g. time saving, financial gain, supporting artistic expression, giving recognition, satisfying needs around risk).
Needs engagement from members of the target groups.
How to apply or implement, including dependencies
Identify relevant target groups and types of trespass and related motivation.
More effective when combined with education and media campaigns but could also be linked to other community based measures (e.g. outreach and targeting at risk groups).
Dependent on peers/role models enforcing behaviour – such as schoolteachers.