Workforce safety film series wins bronze
The films secured recognition in the ’Best Ongoing Commitment to Internal Communications’ category, and was presented jointly to RSSB and strategic video agency, Big Button.
Presented by actor Ben Hull, the RED series uses dramatic reconstructions of life-threatening incidents and interviews. The programmes provide rail staff with key safety learning, and prompt open discussion in team briefings.
The awards were organised by Communicate magazine to celebrate achievement in internal communications and the creative strategies developed to promote an engaged workforce. In awarding bronze, one judge described RED as having “a bold style and tone for internal communications, akin to a BBC documentary.”
RED 53 ‘Left Near The Track’, comes out later in May, and will be available exclusively to RSSB members stream and download from www.rssb.co.uk.
The Internal Communications and Engagement Awards took place on 13 May 2019 at the Brewery, in the City of London.
RED is a rail safety film series designed to be used by RSSB members as part of safety briefing of key operational staff on the railway, especially drivers, signallers, track workers and managers – indeed anyone with a role in making the railway operate safely.
RED is produced by RSSB and Big Button in collaboration with Network Rail, train and freight operating companies and infrastructure contractors.
Companies agree to the dramatised reconstruction of operational incidents with actors and special effects, and then representatives provide a frank appraisal of the issues involved on-camera for the programme. This way, all relevant personnel get a visual understanding of operational safety issues with learning from the people who were actually involved. Accompanying notes help the briefer put the programme in context, and support discussion. The programmes aim to engender a culture of information sharing on ‘lessons learned’, within the operational safety community.
RSSB provides research, analysis, and insight to help the industry work together to deliver a better, safer railway. As a membership-based rail industry body, RSSB includes train and freight operating companies, infrastructure managers, contractors, rolling stock leasing companies and suppliers, and our work involves partnerships with academia and other railways across the world.
For more information, go to www.rssb.co.uk.
About Big Button
Big Button is a strategic video agency based in London and Birmingham, formed in 2003. The company specialises in three key verticals, including rail and engineering, and has been recognised by the Royal Television Society, EVCOM, and New York Film Festivals for its engaging work.
For more information, visit www.bigbutton.tv.