Dissemination and reinforcement of safety Information or a campaign message to influence attitudes and activities leading to trespass, knowledge of risks, and to support correct behaviour near railways.
Likely to be applied for local issues such as a hotspot location or location type (e.g. stations, crossings) where people are commonly involved in trespass events. May also be placed routinely in selected locations (e.g. at all stations on a route) or more widely in the community (local schools or business premises.
By whom? - Infrastructure owner, other rail undertakings, potentially in conjunction with others (e.g. local authorities).
Applicability / suitability for trespass types
Where there is value in providing a fixed display of information, often as part of a media campaign. These can be distributed widely in a location and will need to be placed in prominent locations that are appropriate to a target audience.
Trespasser type = All types
Trespass events = Unintentional, Convenience, Fare evasion, Recreation.
Observed behaviours = Accessing the track or rail locations, crossing the track, exiting the platform end, playing with equipment, train surfing.
Potential Motivations = Not understanding rules, retrieving dropped items, shorten distance, save time; perceiving risk to be low, peer pressure; thrill seeking, exploration, engaging in leisure pursuits near rail property.
Displaying posters about trespass in local factories and workplaces, in conjunction with other interventions, has been found to decrease instances of trespass, when they were part of a media campaign.
The effectiveness is likely to be dependent on how well they relate to the target audience and fit in to the local culture.
To be effective the poster campaign needs to be sustained (i.e. refreshing the way in which the message is displayed after a period of time).
Factors influencing effectiveness
Targeting to the relevant audience.
Ability to connect with the target audience - Posters targeted at young people that were designed by young people have been found to be more effective.
Currency and novelty of the message - the longer the same poster is displayed, the less effective they become.
How to apply or implement, including dependencies
Define the purpose of the poster campaign and the target audience.
Consider the type of message, or the way it is portrayed.
Include local people or members of the target audience in design of the poster (posters).
Make sure the message is clear.
Identify suitable locations for display.
Use posters on rotation to keep interest fresh.
Combine with other interventions e.g. media campaign and deterrence, to reinforce the message. Can be used independently by an organisation and not dependant on other institutions.